Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics by Thomas Tullis, William Albert

Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics Thomas Tullis, William Albert ebook
Format: pdf
Page: 318
Publisher: Morgan Kaufmann
ISBN: 0123735580, 9780123735584

Http://www.developsense.com/resources.html#exploratory; Cox, R., Duisters, P., & van de Laar (2011). Web analytics mainly deals with collecting, measuring, analyzing and reporting the data on presentation components. In this paper, I introduce the key business process steps in designing a web analytics strategy for an online platform. The next step up is to use some statistics, perhaps any statistics, in our user experience work. In this paper we first The amount of information presented on screen can be adjusted according to the user's workload [17]. Firstly Measured emotions capture usability and playability through metrics relevant to play experience so they provide objective data . However, while this is still key to its usability, other factors that influence the user experience (UX) can make or break a technology. However we can get a rough idea of their overall satisfaction by “connecting the clicks” user did on the site and other key metrics like time spent on site, conversion ratio etc. Resources on Exploratory Testing, Metrics and Other Stuff. There are some difficulties associated with annotating and analysing such rich data though.